Humans are creators. We constantly produce art, culture and entertainment for ourselves and for others. We are also pattern seekers. We love to put things into categories, to grade them by type and list them series. This is why the idea of genre is important. When you visit the record store, do you look through the rock section or head straight to hip hop? In the book store, do you prefer to hang out in the romance area or are you flicking through horror stories? And if I were looking for you in a dvd rental store, would I go to the science fiction aisle, or check out the comedies? We all have our preferences, and these demonstrate our understanding of genre conventions. But genres are not static, fixed or permanent. Key works can create new genres, or influence the stylistic conventions of existing genres. Genres bleed into each other, are mashed together and hybridized. Genre is also affected by the medium of delivery. The modern novel emerged as printing allowed the distribution of cheap books designed to be read once only, without the support of a table. Now we can read digitally, there is no limit on the length or size of a story. Will this lead to a change in the kind of stories we read? As we head further into the digital age, traditional media delivery methods are being challenged by emerging styles, and the lines between amateur and professional are becoming blurred. What’s next? In this course, we will consider various traditional and ‘new’ genres in media and entertainment, from news reports to celebrity interviews, via vlogs and virals. You will have the opportunity to make and discuss your own video clips, and learn the language and discourse of media genres. Let’s get started!